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Putting Social Media to Work: Channels That Deliver
So many social media channels, so little time! Not only can the sheer number of options be overwhelming, but there are also plenty of pitfalls and rewards to consider. You want to respect privacy,...
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The Socio-Digital Doctor
I come across many people using the terms social and digital interchangeably. Some doctors are digitally savvy. Yet that does not mean that they are practiced communications experts, or that they have...
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Three Ways to Grow Patient Loyalty (and Your Bottom Line)
The first step to building a profitable practice starts with getting new patients in the door. But the key to long-term growth comes directly from your existing, loyal patients – the ones who show up...
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Context Intelligence and the Public Physician
It used to be clear where we were. When we were in a patient room we carried ourselves one way. In church or temple, we behaved a different way. With old friends and family, the limitations and...
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#HCSM Review: Early August Edition
Welcome to the latest Doctor Blog-hosted edition of HealthWorks Collective’s Health Care Social Media Review, a peer-reviewed compendium of timely, on-topic writing about healthcare from across the...
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How to Build Your Online Presence in Under an Hour
I frequently teach and speak to physicians concerning online reputation and digital footprint. Everyone’s pressed for time, and inevitably, I’m asked about the easiest, fastest ways to get started on...
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Six Mistakes Doctors Make Online
Doctors make lots of mistakes navigating the world of social media. And for good reason: few of us have been trained to understand the tools, let alone the rules, of public life. I’ve been connecting...
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When Patients Take Their Frustration Online
In this age of Internet-everything, online reviews have become par-for-the course for business, and this includes medicine. Indeed, one recent survey found that 88 percent of consumers trust online...
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Why Online Booking Yields More Medical Appointments
Back in medical school, I always heard how hard it was for patients to get in to see a doctor in dermatology, my chosen field. It was a refrain I often found a little difficult to believe, considering...
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How Good Messaging Can Foster Kindness and Trust in Healthcare
“The best healthcare must involve kindness and instill trust,” reads the title of a recent Huffington Post UK article written by David Haslam, Chair of NICE, the National Institute for Health and Care...
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